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Blue Bell Creameries is the manufacturer of Blue Bell brand ice cream, made since 1911. The company, which produces the third-best-selling
ice cream in the country, sells their products in only 16 southern states, although Blue Bell
ice cream has also been eaten aboard the International Space Station and at Camp David. Corporate headquarters are at the "Little Creamery" in Brenham, Texas.
The Brenham Creamery Company
opened for business in 1907 to purchase excess cream from local dairy farmers and sell butter to people in Brenham. Beginning in 1911, the creamery began to also produce small quantities
of ice cream.
By 1919, the creamery was in financial trouble and consider closing
its doors. The board of directors hired E.F. Kruse, a 23-year-old former schoolteacher, to take over the company on April 1, 1919. Kruse refused to accept a salary for his first few months in the position
so that the company would not be placed in further debt. Under his leadership, the company expanded their production of ice
cream to the local area and soon became profitable. At his suggestion, the company renamed themselves Blue Bell
Creameries in 1930 after a native Texas wildflower, which, like ice cream, thrived in summer.
Until 1936, the creamery made ice cream by the batch. They
could create a 10-gallon batch of ice cream every 20 minutes. In 1936 the company purchased their first continuous ice cream
freezer, which could make 80 gallons of ice cream per hour. The ice cream would run through a spigot, allowing it to be poured
into any size container.
Kruse was diagnosed with cancer in 1951 and died within two weeks. His
sons Ed and Howard took over leadership of the company. By the 1960s, the company completely abandoned the production of butter
and began focusing solely on ice cream. By the end of the decade, the company began to expand their markets. After many years
of selling ice cream only in Brenham, the company began selling in Houston, then in Dallas and throughout most of Texas. By the end of the decade, their sales had quadrupled, and
by 1980 the creamery produced over 10 mllion gallons of ice cream per year, earning $30 million annually.
In 1989 , sales began in Oklahoma, and throughout the 1990s, aggressive expansion pushed throughout the South Central and Southern United States. In 1992 , Blue Bell built a new manufacturing
facility in Broken Arrow,
Oklahoma, and in 1996 , purchased an existing ice cream factory in Sylacauga, Alabama. Once Blue Bell
establishes themselves within a market, word-of-mouth usually ensures that consumers in adjacent areas become aware of the
brand and begin requesting it. Despite the clamoring, Blue Bell
has been slow to expand. Company executives say they thoroughly research each new market and ensure that all employees in
the new markets are fully trained in Blue Bell practices so
that product quality can be upheld.
Blue Bell
introduced its flagship flavor, "Homemade Vanilla," in 1969 and was the first to mass-produce "Cookies 'n Cream" in 1980. Although the company at one
time made Cookies 'n Cream from Nabisco's Oreo cookies, buying ordinary retail packages, today they bake their own cookies.
As of 1997, Blue Bell Homemade Vanilla was the best-selling single flavor of ice cream in the
United States.
Current status
As
of 2007, the company operates three manufacturing facilities, the largest a 580,000 square feet (53,880 mē) facility in Brenham, with auxiliary fcilities in Broken Arrow,
Oklahoma and Sylacauga, Alabama.
There are also 44 sales and distribution centers spread throughout their 17-state market. These facilities employ a combined
2,800 employees, with 850 of the employees working out of Brenham. In 2006, annual sales exceed $400 million.
Blue
Bell retains control over all aspects of their business, primarily
to ensure quality control and the use of the freshest ingredients available. The Kruses claim "the milk we use is so fresh
it was grass only yesterday." The company owns 60,000 cows, and the cream used during each day's production run is always fewer than 24 hours old.
All production and packaging takes place within Blue Bell
facilities, which are able to produce over 100 pints per minute. Drivers of delivery vehicles personally stock store shelves
so that they can ensure that it is handled properly.
Blue
Bell holds impressive sales figures, being the third best-selling ice cream in the United States as of 2004 , behind Breyers and Edy's/Dreyer's, despite being sold in only 16 states. The sales area includes southern states between Arizona and Florida and south of Kansas City, an
area that comprises only 20% of the ice cream sales geographic market. By comparison, each of Blue Bell's
top 4 competitors sell their products in over 86% of the United States.
In order to become one of the three biggest ice cream manufacturers, Blue Bell
has consistently been the top-seller in the majority of the markets the company has entered. Within five months of their entry
into Baton Rouge, LA, the company had garnered 35% of the ice cream market. In their home state of Texas, the company has a 52% market share. People living outside the sales area can have the ice cream
shipped to them, and U.S. President George W. Bush has often had the ice cream shipped to Camp David. The astronauts aboard the International Space Station were also treated to Blue Bell
in 2006 "to help out (the crew's) happiness quotient."
Products
Blue
Bell produces over 250 different frozen products. Of these,
66 are flavors of ice cream. Twenty-one of the flavors are offered year-round, while an additional two to three dozen are
offered seasonally. In addition to ice cream, the company produces frozen yogurt, sherbet, and an array of frozen treats on a stick.
Blue
Bell's half-gallon container of ice cream is 12 ounces heavier
than a half-gallon of Breyers, and has a butterfat content of only 13%, compared to 18% in Haagen-Dazs. R.W. Apple, Jr. of
The New York Times claims that "with clean, vibrant flavors and a rich, luxuriant consistency achieved despite a butterfat content a
little lower than some competitors, it hooks you from the first spoonful. Entirely and blessedly absent are the cloying sweetness,
chalky texture, and oily, gummy aftertaste that afflict many mass-manufactured ice creams." In 2001, Forbes named Blue Bell the best ice cream in the country.
Culture
Blue
Bell is considered somewhat of an institution in Texas, with visits to its Brenham plant being a popular family activity, especially from the nearby
Houston area. For a nominal admission price, the customer
gets a tour of the factory and ice cream samples at the end of tours. In 2006, over 117,000 people visited the Brenham facility.
Blue
Bell is mentioned in the song "Ohio (Come Back to Texas)" by Bowling for Soup from their album A Hangover You Don't Deserve (2004).
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